Client
Ophie
CAtegory
Lip Oil Brand
ARTIST
Anny's Design Studio
Product Duration
1.5 Weeks
DESIGNING
The visual identity was built around softness, freshness, and simplicity — reflecting the natural care concept behind Ophie. Pastel tones (pink, blue, beige) were chosen to evoke calmness and purity, while the rounded bottle shape communicates playfulness and approachability. The overall aesthetic blends modern minimalism with a touch of youthful elegance. The distinctive rounded bottle shape became the brand’s signature: instantly recognizable, playful, and elegant. Its sculptural form reflects the idea of beauty as an everyday ritual — minimal, tactile, and timeless.
DEVELOPMENT
The brand visuals were developed to highlight refined minimalism and emotional connection. AI photoshoot and styling focus on natural light, serene compositions, and lifestyle moments that convey quiet luxury. The design system ensures every touchpoint — from packaging to social — feels cohesive and effortlessly premium.
PROBLEMS
At the early stage, the brand lacked a unique object of recognition. It needed an identity that stood out among typical lip care products while maintaining a sense of purity and sophistication.
Solutions
By emphasizing the iconic bottle silhouette and a minimalist aesthetic, Ophie achieved a distinctive brand language. The result is a modern lip oil brand that embodies soft luxury — clean, memorable, and deeply sensorial.
