Brand Design for Brüsh
Brand Design for Brüsh
Client
Brüsh
CAtegory
Tooth Care Brand
ARTIST
Anny's Design Studio
Product Duration
2 Weeks
DESIGNING
For Brüsh, I developed a clean, minimal, and concept-driven brand identity focused on modern rituals and conscious everyday habits. The key idea was to turn an ordinary object — a toothbrush — into a refined lifestyle product.
The visual language is intentionally restrained: monochrome tones, bold typography, and precise layouts that communicate purity, design confidence, and premium simplicity. The snowy, almost sterile atmosphere reinforces the idea of freshness, cleanliness, and renewal, aligning with the brand’s contemporary aesthetic.
For Brüsh, I developed a clean, minimal, and concept-driven brand identity focused on modern rituals and conscious everyday habits. The key idea was to turn an ordinary object — a toothbrush — into a refined lifestyle product.
The visual language is intentionally restrained: monochrome tones, bold typography, and precise layouts that communicate purity, design confidence, and premium simplicity. The snowy, almost sterile atmosphere reinforces the idea of freshness, cleanliness, and renewal, aligning with the brand’s contemporary aesthetic.
DEVELOPMENT
The brand system was designed to work seamlessly across product packaging, accessories, and visual campaigns. Every element, from cylindrical cases to labels and typography, follows a consistent grid and material logic, making the brand feel cohesive and scalable. The design translates equally well into physical products, e-commerce visuals, and editorial-style marketing content.
The brand system was designed to work seamlessly across product packaging, accessories, and visual campaigns. Every element, from cylindrical cases to labels and typography, follows a consistent grid and material logic, making the brand feel cohesive and scalable. The design translates equally well into physical products, e-commerce visuals, and editorial-style marketing content.
PROBLEMS
The main challenge was differentiating Brüsh in a highly saturated personal care market while avoiding decorative or overly “eco” clichés. Another challenge was making the concept of toothbrush rental feel desirable, premium, and hygienic rather than purely functional.
The main challenge was differentiating Brüsh in a highly saturated personal care market while avoiding decorative or overly “eco” clichés. Another challenge was making the concept of toothbrush rental feel desirable, premium, and hygienic rather than purely functional.
Solutions
I addressed this by leaning into minimalism, strong contrast, and a gallery-like presentation. The cold color palette and clean surfaces visually emphasize hygiene and trust, while bold branding adds confidence and memorability.
By treating the product as a design object rather than a disposable item, the rental concept feels intentional, modern, and elevated. As a result, Brüsh positions itself as a smart, design-forward brand for people who value aesthetics, sustainability, and thoughtful everyday experiences.
I addressed this by leaning into minimalism, strong contrast, and a gallery-like presentation. The cold color palette and clean surfaces visually emphasize hygiene and trust, while bold branding adds confidence and memorability.
By treating the product as a design object rather than a disposable item, the rental concept feels intentional, modern, and elevated. As a result, Brüsh positions itself as a smart, design-forward brand for people who value aesthetics, sustainability, and thoughtful everyday experiences.
