Web Design for NAIA Copy
Web Design for NAIA Copy
Client
Milkish
CAtegory
Milk Brand
ARTIST
Anny's Design Studio
Product Duration
1.5 Weeks
DESIGNING
For Milkish, I created a playful yet polished brand identity focused on warmth, friendliness, and everyday joy. The goal was to make plant-based milk feel approachable, fun, and emotionally engaging while still looking thoughtfully designed.
I worked on the visual language and packaging concept, using soft pastel colors, rounded typography, and a charming illustrated character to instantly communicate a friendly, lighthearted tone. The design was meant to feel comforting, familiar, and joyful — something you’d want to pick up without overthinking.
For Milkish, I created a playful yet polished brand identity focused on warmth, friendliness, and everyday joy. The goal was to make plant-based milk feel approachable, fun, and emotionally engaging while still looking thoughtfully designed.
I worked on the visual language and packaging concept, using soft pastel colors, rounded typography, and a charming illustrated character to instantly communicate a friendly, lighthearted tone. The design was meant to feel comforting, familiar, and joyful — something you’d want to pick up without overthinking.
DEVELOPMENT
The packaging design was developed with clarity and shelf impact in mind. Each flavor is clearly differentiated through color while keeping a strong, consistent brand system. The layout balances illustration, product information, and brand elements so it works well both in hand and in digital presentations. The visual system is flexible and easily scalable for future flavors, formats, and marketing materials.
The packaging design was developed with clarity and shelf impact in mind. Each flavor is clearly differentiated through color while keeping a strong, consistent brand system. The layout balances illustration, product information, and brand elements so it works well both in hand and in digital presentations. The visual system is flexible and easily scalable for future flavors, formats, and marketing materials.
PROBLEMS
One of the main challenges was avoiding a “too childish” look while still keeping the brand playful and friendly. Another challenge was communicating that the product is 100% plant-based in a way that feels natural and positive, rather than technical or overly serious.
One of the main challenges was avoiding a “too childish” look while still keeping the brand playful and friendly. Another challenge was communicating that the product is 100% plant-based in a way that feels natural and positive, rather than technical or overly serious.
Solutions
I solved this by combining soft, joyful illustrations with clean structure and confident typography. The friendly cow character adds personality and emotional connection, while the restrained layout and limited color palette keep the brand balanced and modern.
Clear visual cues highlight key benefits without overwhelming the design. As a result, Milkish feels approachable, memorable, and warm — a brand that speaks with a smile while still feeling well-designed and trustworthy.
I solved this by combining soft, joyful illustrations with clean structure and confident typography. The friendly cow character adds personality and emotional connection, while the restrained layout and limited color palette keep the brand balanced and modern.
Clear visual cues highlight key benefits without overwhelming the design. As a result, Milkish feels approachable, memorable, and warm — a brand that speaks with a smile while still feeling well-designed and trustworthy.
