Client
Donutello
CAtegory
Donut Brand
ARTIST
Anny's Design Studio
Product Duration
2 Weeks
DESIGNING
Donutello’s brand identity was created to be playful, inviting, and instantly recognizable. The concept uses a cheerful pink palette, inspired by classic glazed donuts, paired with a friendly cartoon mascot that adds personality and charm. Bold, rounded typography enhances the approachable and fun aesthetic, while checkered patterns bring a nostalgic, diner-style vibe.
DEVELOPMENT
The design was applied consistently across packaging — from takeaway boxes to coffee cups — ensuring strong brand recognition. The mascot illustration was refined to be easily reproducible across different formats, and the color scheme was tested to keep the pink vibrant on various print materials. The brand tone embraces humor and lightheartedness, making every customer interaction feel joyful.
PROBLEMS
Balancing a playful look with professional, high-quality production standards.
Ensuring the mascot maintained clarity and detail when scaled for small surfaces like cup sleeves.
Matching the pink tone consistently across coated and uncoated papers.
Solutions
Selected a bold yet simple illustration style for the mascot, optimized for different print sizes.
Created a brand color guide with Pantone references to ensure consistent color reproduction.
Combined fun visual elements with a clean layout to keep the design both professional and engaging.
