Web Design for NAIA
Web Design for NAIA
Client
NAIA
CAtegory
Cat food
ARTIST
Anny's Design Studio
Product Duration
2 Weeks
DESIGNING
For this project, I designed a modern, character-driven website for a premium cat food brand. One of the key goals was to communicate a friendly, warm, and approachable tone, making the brand feel caring and human rather than overly corporate.
I designed 3 core pages with full adaptation for desktop and mobile, focusing on clear storytelling, expressive typography, and playful yet refined visuals. The design highlights the emotional bond between cats and their owners while reinforcing trust, quality, and transparency.
For this project, I designed a modern, character-driven website for a premium cat food brand. One of the key goals was to communicate a friendly, warm, and approachable tone, making the brand feel caring and human rather than overly corporate.
I designed 3 core pages with full adaptation for desktop and mobile, focusing on clear storytelling, expressive typography, and playful yet refined visuals. The design highlights the emotional bond between cats and their owners while reinforcing trust, quality, and transparency.
DEVELOPMENT
Responsiveness was considered from the very beginning of the design process. Each layout was carefully crafted to translate seamlessly from desktop to mobile, maintaining clarity, hierarchy, and comfort in navigation. Interactive elements, spacing, and CTA placements were designed to feel intuitive and friendly, encouraging users to explore without pressure.
Responsiveness was considered from the very beginning of the design process. Each layout was carefully crafted to translate seamlessly from desktop to mobile, maintaining clarity, hierarchy, and comfort in navigation. Interactive elements, spacing, and CTA placements were designed to feel intuitive and friendly, encouraging users to explore without pressure.
PROBLEMS
A major challenge was balancing a friendly, conversational tone with a sense of professionalism and premium quality. Additionally, the project required presenting detailed information — such as nutrition benefits and personalized meal plans — in a way that feels light, engaging, and easy to understand, especially on smaller screens.
A major challenge was balancing a friendly, conversational tone with a sense of professionalism and premium quality. Additionally, the project required presenting detailed information — such as nutrition benefits and personalized meal plans — in a way that feels light, engaging, and easy to understand, especially on smaller screens.
Solutions
I addressed these challenges through soft shapes, warm color accents, and approachable typography that supports a friendly brand voice. Complex information was broken down into simple steps, icons, and visual cues, making the content feel accessible rather than technical.
Real-life photography and playful moments with cats helped humanize the brand, resulting in a website that feels welcoming, trustworthy, and emotionally engaging across both desktop and mobile experiences.
I addressed these challenges through soft shapes, warm color accents, and approachable typography that supports a friendly brand voice. Complex information was broken down into simple steps, icons, and visual cues, making the content feel accessible rather than technical.
Real-life photography and playful moments with cats helped humanize the brand, resulting in a website that feels welcoming, trustworthy, and emotionally engaging across both desktop and mobile experiences.
