Fuzzle — Supplements for Dogs
Fuzzle — Supplements for Dogs
Client
fuzzle
CAtegory
Pet's Brand
ARTIST
Anny's Design Studio
Product Duration
3 Weeks
DESIGNING
The visual identity for Fuzzle was developed to communicate warmth, trust, and care — the core emotions associated with pet wellness.
The packaging design uses a friendly and modern typography style combined with playful illustrations of dogs, evoking a sense of joy and affection.
A soft color palette dominated by white, pink, and brown creates a clean yet approachable aesthetic that appeals to pet owners while standing out on shelves.
Consistency across packaging, inserts, and the unboxing experience strengthens brand recognition and builds emotional connection.
The visual identity for Fuzzle was developed to communicate warmth, trust, and care — the core emotions associated with pet wellness.
The packaging design uses a friendly and modern typography style combined with playful illustrations of dogs, evoking a sense of joy and affection.
A soft color palette dominated by white, pink, and brown creates a clean yet approachable aesthetic that appeals to pet owners while standing out on shelves.
Consistency across packaging, inserts, and the unboxing experience strengthens brand recognition and builds emotional connection.
DEVELOPMENT
The development phase focused on creating a cohesive packaging system that is both functional and visually appealing. The structure of the boxes and pouches was optimized for storage and shipping, ensuring product safety and a premium unboxing experience. Typography and illustration guidelines were established for future scalability — allowing Fuzzle to expand its product range without losing visual coherence.
The development phase focused on creating a cohesive packaging system that is both functional and visually appealing. The structure of the boxes and pouches was optimized for storage and shipping, ensuring product safety and a premium unboxing experience. Typography and illustration guidelines were established for future scalability — allowing Fuzzle to expand its product range without losing visual coherence.
PROBLEMS
Lack of product distinction: Early designs made it difficult to differentiate between product categories (e.g., supplements, sprays, cleansers).
Overly clinical aesthetic: The first iterations appeared too sterile and lacked emotional warmth.
Low legibility on smaller packages: Some text elements were difficult to read when scaled down.
Inconsistent tone of voice: Packaging text and visuals didn’t fully reflect the brand’s friendly and caring character.
Lack of product distinction: Early designs made it difficult to differentiate between product categories (e.g., supplements, sprays, cleansers).
Overly clinical aesthetic: The first iterations appeared too sterile and lacked emotional warmth.
Low legibility on smaller packages: Some text elements were difficult to read when scaled down.
Inconsistent tone of voice: Packaging text and visuals didn’t fully reflect the brand’s friendly and caring character.
Solutions
Color and icon coding: Introduced subtle color variations and small icons for each product category to improve recognition.
Illustration enhancement: Added a cheerful dog illustration and hand-drawn accents to humanize the design.
Typography optimization: Adjusted font sizes, contrast, and layout hierarchy to ensure clarity and readability across all packaging sizes.
Tone alignment: Revised copy and visual language to express warmth, trust, and empathy consistent with the brand’s personality.
Color and icon coding: Introduced subtle color variations and small icons for each product category to improve recognition.
Illustration enhancement: Added a cheerful dog illustration and hand-drawn accents to humanize the design.
Typography optimization: Adjusted font sizes, contrast, and layout hierarchy to ensure clarity and readability across all packaging sizes.
Tone alignment: Revised copy and visual language to express warmth, trust, and empathy consistent with the brand’s personality.
