Can do it!
Can do it!
Client
Can do it!
CAtegory
Can Brand
ARTIST
Anny's Design Studio
Product Duration
3 Weeks
DESIGNING
The Can Do brand identity was built to be bold, uplifting, and full of personality. The design features playful illustrated fruit characters that instantly communicate flavor while creating an emotional connection with the consumer. A clean white background ensures the vibrant illustrations and large, confident typography stand out, giving the cans a modern and approachable look.
The Can Do brand identity was built to be bold, uplifting, and full of personality. The design features playful illustrated fruit characters that instantly communicate flavor while creating an emotional connection with the consumer. A clean white background ensures the vibrant illustrations and large, confident typography stand out, giving the cans a modern and approachable look.
DEVELOPMENT
The visual style was applied across the full product range, maintaining a consistent tone of fun and positivity. The characters were designed in a simple, iconic style to remain clear and recognizable even at smaller sizes. High-contrast typography was chosen to be easily readable and impactful in both retail environments and lifestyle photography.
The visual style was applied across the full product range, maintaining a consistent tone of fun and positivity. The characters were designed in a simple, iconic style to remain clear and recognizable even at smaller sizes. High-contrast typography was chosen to be easily readable and impactful in both retail environments and lifestyle photography.
PROBLEMS
Creating a design that balances playfulness with a premium feel.
Ensuring character illustrations stayed sharp and recognizable on cylindrical surfaces.
Making sure the brand’s uplifting message was immediately clear to consumers.
Creating a design that balances playfulness with a premium feel.
Ensuring character illustrations stayed sharp and recognizable on cylindrical surfaces.
Making sure the brand’s uplifting message was immediately clear to consumers.
Solutions
Developed a minimalist layout with plenty of white space, keeping focus on the characters and brand message.
Adjusted illustration proportions to avoid distortion when printed on cans.
Used strong, punchy slogans in large type to reinforce the brand’s empowering tone.
Developed a minimalist layout with plenty of white space, keeping focus on the characters and brand message.
Adjusted illustration proportions to avoid distortion when printed on cans.
Used strong, punchy slogans in large type to reinforce the brand’s empowering tone.
